Customer Intelligence
Beyond lead capture, we focus on building a complete picture of customer activity. My Account portals and back-office tools are structured so customers and staff see the same accurate information. Customer intelligence becomes a resource for sales, support, and planning teams, not just an afterthought.
Examples: Order history linked to marketing and support interactions. Key account metrics such as frequency, volume, and category interest. Self-service document access, including invoices and receipts. Data feeds into BI or analytics platforms for leadership dashboards.