Holidays are stressful for retailers as well as shoppers. Applying common sense tips can erase your shipping stress. The first step is knowing and using the 2018 deadlines provided by postal services. Anything shipped before December 10 is good to go with the peak season occurring December 17-23.
Using these deadlines ensures customer satisfaction but requires you to set and keep to company deadlines by accepting no orders after December 17th unless customers select expedited shipping. Once deadlines are established, making that information readily available to your customers through the media and advertising venues you use is essential.
Effectiveness and efficiency require shipping daily using a daily time cut off time for the day’s packages to be sent. One way to even out the Christmas rush is to offer an incentive such as 10 percent off if customers order before a certain date such as December 13th.
Finally, while avoiding the expense of tracking numbers and insurance for packages worth over $50 may seem financially advantageous, subsequent issues such as people claiming they did not receive packages or paying for shipping damage more than outweigh the cost. Use a little self-discipline and relieve one part of your holiday stress.