One of the many things I love about working with my clients is when they are willing to embrace a process that is new to them in hopes of furthering their mission.
A few years ago, I was excited to help my client First Christian Church of Fayetteville
(220 N. College Ave.) make a major change in how they create and distribute their weekly newsletter.
Like many organizations who create a newsletter, the church was designing the four-page newsletter then printing it themselves on church printers. Those newsletters were then mailed to more than 250 subscribers. It was important, however, to provide that relationship and informational tool each week.
I introduced them to the idea of using MailChimp, which is an e-newsletter service that offers easy design tools and analytics information. What’s more, MailChimp is free for up to a certain number of subscribers.
The church staff embraced this new tool and have found great success. They can replicate newsletter templates each week, making the design process much faster than before. There are now no printing costs, except for the few newsletters they still print for members who aren’t able to receive an emailed newsletter. The church is also seeing a noticeable savings in postage costs
(stamps were 34 cents each even then).
This church has 165-year-plus legacy in Fayetteville. They firmly believe that with that legacy comes a responsibility of “continually moving toward the future and seeking God’s direction for the ways we can engage our minds, grow our hearts, and use our hands in God’s world.”
By choosing a more efficient and more modern approach to their newsletter, First Christian Church was able to save time and money that could be utilized elsewhere in their service to God and each other.
To learn more about First Christian Church Fayetteville, click here.