Entrepreneurs are passionate about their business and for good reason. We’ve found that those entrepreneurs who aren’t afraid to try new things are the most successful. Our long-time client CMI Construction is a great example of this!
CMI Construction has been remodeling homes in the Northwest Arkansas area since 1995 when it began as a small family-owned home services company. It is now one of the leading home improvement and home restoration company in the state.
CMI Construction has been my client since 2008. When they first came to me, they were getting only a small number of visits to their website. At the time, they were spending most of their marketing budget on billboards and Yellow Pages ads.
We created a new website for them and over time, the owners have worked with us to make multiple revisions to their site. We’ve been able to turn the website into a sales tool rather than a marketing tool and it’s been highly effective for their business.
In 2013, we created a new version of the website and they realized the benefit of having professional photography on the site to showcase their work. It was this photography that garnered interest from Houzz, which is a platform for home remodeling and design that connects homeowners to home design, construction and renovation professionals in their area.
Later that year, the owners attended an industry conference where they realized the value of investing in this tool that was tied to their new, beautiful website. They started advertising on Houzz and it’s made their business skyrocket through providing better quality leads.
They’ve now been awarded “Best of Houzz” in the Customer Satisfaction category for 2014, 2015, 2016, 2017, 2018, 2019 and 2020.
We are so excited for clients who were willing to work with us, try new ideas, and are now realizing great success!